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Home based business

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Product Description

Edited by Colin Mason

Published: 2010
ISBN: 978-1-921729-47-8
Pages: ii+110


Home-based businesses comprise a significant and growing segment of the small business population in advanced economies.

Studies in various countries consistently report that well over half of all small businesses are home-based. The proportion is even higher in some rural areas. The home can therefore be said to be the most significant location for entrepreneurial activity. Moreover, most commentators predict that the home will become even more important as a focus for business activity in the future.

Nevertheless, home-based businesses have attracted little attention from small business researchers. The consequent lack of an evidence base has encouraged policy-makers to ignore home-based businesses on the grounds that they are thought – incorrectly – to be of marginal economic significance.

Despite the significance of home-based businesses – as a proportion of the SME population – and predictions that they will increase further in both absolute and relative terms, they are largely ignored in economic development strategies of national, regional and local governments. There are three main reasons for this. First, by definition home-based businesses are invisible. It is impossible to identify whether any particular house is the location of a home-based business just by looking at it. Second, there is a lack of an evidence base on home-based businesses. They are not separately identified in official statistics and difficult to survey on account of their invisibility. Third, in the absence of the limited evidence base the stereotype has emerged which dismisses home-based businesses as comprising lifestyle or hobby businesses, largely run by women to fit around childcare and household responsibilities which generate low incomes and are therefore economically insignificant.

This special issue is intended to give some overdue attention to the home-based business sector.

Table of Contents

Editorial – Home-based business: Challenging their Cinderella status
– Colin Mason

Micro business: Characteristics of home-based business in New Zealand
– Delwyn Clark, Heather Douglas

Gender differences in home-based business ownership
– John Breen

Home-based business owners in the aesthetics industry in Puerto Rico
– Karen Orengo Serra, Nora Picón Garcia

Home-based business policy and return on investment for the community
– Janice Redmond, Elizabeth Walker

Home-based businesses in the city
– Janet Sayers

General section

Explaining the levels of innovation and R&D in New Zealand’s small and medium-sized enterprises: Too many small firms?
– Martina Battisti, David Deakins, Hernan Roxas

Process and strategy influences on product development performance in New Zealand
– Gerrit Anton de Waal, Paul Knott

Optimising employee ability in small firms: Employing people with a disability
– Kevin Hindle, Brian Gibson, Alison David

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